Top Beauty Retail Apps in Chile: Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail app landscape in Chile showcased distinct trends across the top-performing applications. Here's a detailed look at their performance based on Sensor Tower's data.

Natura Latam began the quarter with a notable spike in downloads, reaching approximately 10.7K in the first week of October. This was followed by fluctuations, with downloads peaking again at 8.9K in late November. The app maintained a robust weekly active user base, starting at 85.6K and peaking at over 91K towards the end of November, before stabilizing around 73K in December.

JOLSE experienced a steady increase in weekly downloads mid-quarter, peaking at about 2.5K in late November. Active users saw a similar pattern, starting at around 8.4K and growing to a peak of over 10.7K by late December.

Alisha Perfumes showed a modest growth in downloads, with numbers rising from 584 at the start of the quarter to a peak of 762 in the week of November 25. Despite the lack of active user data, the download trend suggests a gradual increase in engagement.

OLIVEYOUNG GLOBAL maintained consistent download numbers throughout the quarter, with a peak of 794 in the final week of December. Active users increased steadily, starting at 1.6K and reaching 2.4K by the end of the quarter.

Finally, Oriflame saw a decrease in downloads over the quarter, starting at 772 and ending at 241. However, active users showed a remarkable spike, growing from 807 initially to a significant 5.1K by the end of December.

These metrics reflect the dynamic nature of the beauty retail app market in Chile, with each app showing unique patterns of user engagement. For more detailed insights, visit Sensor Tower.